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Aging pets require a unique set of needs and more time spent with vets during visits. Dr. Kelly and Dr. Robert focus on time as well as educating their clients as best as possible. They decided to create their practice around these two values while keeping their overhead low and knowing their boundaries. They targeted veterinary practices in their local area and positioned themselves as a support system for aging pet clients who need someone there to answer their questions in the evening and even spend time with them at home.
Our discussion includes how White Whiskers supports brick-and-mortar veterinary practices and how the practice is more collaborative than competitive. We talk about the importance of honoring your own boundaries to prevent burnout while still providing amazing service to clients. Partnerships are so important as well, and Dr. Kelly and Dr. Robert are such great examples of two complementary counterparts. It’s easy to feel drained by trying to wear all the hats in your practice, so having others around you with varied skill sets can have a huge impact. End-of-life animal care is gaining traction, and if you’re considering starting up your own, you’ll have more opportunities in more densely populated areas. Dr. Kelly and Dr. Robert currently have a waitlist and are looking to hire and expand their practice.
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What’s Inside
- How Dr. Kelly and Dr. Robert Hutchison created White Whiskers Aging Pet Care.
- Why time and education are critical to caring for aging pets.
- How Dr. Kelly and Dr. Robert price their services.
- The importance of boundaries.
- What to consider if you want to start up a similar practice.
- How to advocate for yourself in business.
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